Taking Social Media for Granted

I just came across this in the American Express OPEN Forum. It is a nice companion piece to my comments and the NY Times article in the previous post. This article answers my audience member who felt social media was of limited value; with some tips on how small business can use social media effectively

…when it comes to small- and medium-sized businesses, social media is still a missed opportunity.

via Why Small Businesses Shouldn’t Take Social Media for Granted : Technology :: American Express OPEN Forum.