From the category archives:

Digital Marketing

Choosing the Right Domain Name for Your Dental Practice

January 25, 2012

Guest blog from Deploy Dental
Choosing the right domain name is vital in establishing your online presence. Here are six helpful tips to consider before purchasing a domain name for your dental practice.
1.         Keyword Brainstorm
Write down the top 5 or so keywords related to your business.  Start adding simple prefixes and suffixes to your keywords.  For example, [...]

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Does Online Communication Work?

January 23, 2012

One of my favorite online companies is Sesame Communications. One reason for that is that Sesame does actual research to determine if their communication tools are working. Here are some recent numbers that they have discovered.
First the question, does online marketing actually work?
This can be measured in several ways. You can just measure web site [...]

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Groupon

January 20, 2012

Groupon was the topic of a 60 minutes segment which included reference to how doctors are using it to attract patients. The segment mostly featured the CEO Andrew Mason and speculated on the long term viability of the company. As to doctors and dentists using Groupon there are some nagging legal issues. Does a Groupon discount constitute [...]

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6 Ways for Dentists to Leverage Social Media

January 11, 2012

The following is a guest blog from Deploy Dental a dental social media servcie
Social Media marketing is one of the most recent forms of Internet marketing to emerge in the last few years. Staying on top of the rising tidal-wave of new technology and mountain of new information is not easy. Now-a-days every dental office will need [...]

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Social Media; a Bubble about to Burst?

January 4, 2012

From an article Too Much Buzz from the economist.
Two billion people are already online. E-commerce sales are $8 trillion a year. So, the argument goes, this more “social” element to the internet is the next great revolution. Over-caffeinated cyber-champions talk of “empowerment” and “transparency”. But is all this as wonderful as it sounds? Or is [...]

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Ad Fail ?

December 14, 2011

I recently received an Amazon Local e-mail ad (similar to Groupon) for dental services. When I followed up here is what I found.

Notice on the right hand side. It says only 44 people bought the special. Is this good enough? I have heard of dental offices offering similar online Groupon specials having hundreds of responses. [...]

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Very Good Video

December 7, 2011

Here is a very nice example of an online video from Dr. Marc Wallach. The example is professional but not too “Hollywood”. By that I mean it demonstrates that the Dr. is competent but it is not over the top glitzy. A patient watching this video should feel re-assured that Dr. Wallach is up to [...]

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Blue Ocean Strategy

December 2, 2011

What I am reading right now.

Businesses that continue to do what they have always done get trapped in fierce competition with others in the same business. Blue Ocean is a metaphor for open markets with less competition. The book defines these and shows readers how to find and implement blue ocean opportunities.

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News from New York: User Reviews

December 2, 2011

I have commented many times in the last few years on how powerful online reviews are becoming. It seems the industry is taking notice. There were at least nine different vendors at the Greater New York show offering some sort of system to monitor and or place online user reviews on various sites. Just in [...]

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What’s that QR in the Window

December 2, 2011

By now I am sure you have seen a QR code or two. They are those funny looking squares of dots like the one shown here that can direct a properly equipped smart phone to a specific web site. You most often find them on business cards. I am intrigued by QR codes. They seem [...]

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365 Days of Facebook

November 30, 2011

Fans of Social Media make a big deal out of the fact that it is “Free” and it is…kinda”. Facebook is free like a free puppy. Sure the puppy is free but you will have to feed it and take care of it (and clean up after it) forever.
Sesame Communications is offering a wonderful truly [...]

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Protecting Your Online Reputation

November 10, 2011

Great infographic from Mashable
Protecting Your Online Reputation: 4 Things You Need to Know.

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Great Dental YouTube

November 7, 2011

Following is a very creative use of online video from orthodontist Dr Randy Womack. The video is on his YouTube Channel and is linked from the practice website. The video provides compelling content for the practice web page, but that’s not all. It also generates Google Juice through social media activity and creates secondary search benefits [...]

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It all Starts with Search

October 27, 2011

Some recent research numbers to consider:

92% of US Internet users use Search
80% of Searchers use Google
58% of consumers begin the buying process with Search
24% start with company websites
18% start with social media

Search + Social Media Increases CTR By 94 Percent: Report.

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Is Living Social Illegal?

October 24, 2011

The article linked below revisits a worrisome issue. Do state and federal laws against kick backs for referals apply to services like Groupon? Personally I find it a stretch, that has nothing to do with the original intent of the laws. Never the less the issue has been brought up, so be prepared.
With the rise [...]

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7 Things You Didn’t Know Google Analytics Could Tell You

October 20, 2011

You don’t have to guess anymore. One of the best things about using the Internet to communicate with patients is that you can easily track what is working and what isn’t. The article linked below is from AmEx Open Forum and discusses free web analytics and why they are important.
Sesame Communications has done some research [...]

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10 Ways To Get More Business With Social Media

October 17, 2011

Yes, in answer to the question in the AmEx open forum article linked below; I do think social media is overrated. On the other hand I am still willing to give it a chance and there are plenty of smart people who believe social media is the future. So if you want some idas on [...]

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New at the ADA Sesame 24-7

October 15, 2011

More news from the ADA. One of my favorite high tech companies Sesame Communications introduced a new upgraded product Sesame 24-7. It is a complete cloud based e-service that manages all (or almost all) of our online patient communication systems. The main components are:

Search Marketing
Web Site Design
Mobile Web Sites
Patient Log In
Appointment Reminders
Patient Engagement

All of these [...]

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Facebook Features and the Fan Page

October 3, 2011

From DoctorBase
While we certainly don’t expect Fan Pages to be abandoned by Facebook, it does appear that they’ve taken a backseat to social engagement between users in Facebook’s current plans.
Their conclusions are similar to mine.
The announced changes may make the user experience better but I do not see how they will enhace Facebook for small [...]

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Time To Update Your Dental Practice Website

September 29, 2011

Here is a link to my latest article on DentalCompare.
Like it or not your patients and even more importantly your potential new patients are using the web to find you and find out about you. The second worst thing that can happen is for a potential new patient, … to look you up on Google and [...]

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