From the category archives:

Social Media

8 Reasons to Have a Facebook Fan Page (Part 2)

February 3, 2012

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. This is the second of a three part series on the value of Facebook. Part 1 is [...]

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8 Reasons to Have a Facebook Fan Page (Part 1)

February 2, 2012

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. This is the first of a three part series on the value of Facebook.
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Is it really [...]

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Free Social Media Content

February 1, 2012

It is not nearly enough to just have a practice Facebook page. In order for it to be valuable and for patients become engaged you need to provide interesting and relevant content on a regular basis. That is the hard part.
Sesame Communications has developed a years worth of content, 365 Days, that they are offering [...]

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Anti-Buzz: Social Media of the Future

January 24, 2012

The Buzz: Social media is trending down and of no use to your business.
The Anti-Buzz: It is still be a good tool and will undoubtedly be more so in the future.
Once again we are abuzz about social media and its use for you, the dentist and so I thought I would weigh in again, as [...]

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Reputational Management

January 23, 2012

Following is an excerpt from my Dentrix Magazine Article.

If you do find some negative malicious reviews what can you do? Actually it is easier to tell you what not to do.
Don’t Sue: As reported in the ADA News Dr. Yvonne Wong decided to file suit when she received a negative review on Yelp which she [...]

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Handling Negative Online Reviews

January 16, 2012

You can find an article I wrote for Dentrix Magazine online here, page 28.
The article discusses what to do, or more importantly what not to do when you are faced with a negative online user review.

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6 Ways for Dentists to Leverage Social Media

January 11, 2012

The following is a guest blog from Deploy Dental a dental social media servcie
Social Media marketing is one of the most recent forms of Internet marketing to emerge in the last few years. Staying on top of the rising tidal-wave of new technology and mountain of new information is not easy. Now-a-days every dental office will need [...]

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Social Media; a Bubble about to Burst?

January 4, 2012

From an article Too Much Buzz from the economist.
Two billion people are already online. E-commerce sales are $8 trillion a year. So, the argument goes, this more “social” element to the internet is the next great revolution. Over-caffeinated cyber-champions talk of “empowerment” and “transparency”. But is all this as wonderful as it sounds? Or is [...]

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How To Set Up A Google+ Page

December 16, 2011

FYI
Before you can create a Google+ Page, youll need a few things on hand, the first being a Google account. If you have a Gmail account, you already have a Google account. If you need to establish one, it only takes a minute and its free
via How To Set Up A Google+ Page | PCMag.com.

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More Medical “in”Justice

December 9, 2011

Follow up on this story about Dr. Stacy Makhnevich a New York dentist who attempted to enforce an agreement preventing patients from posting negative online comments. The patient turned around and sued her, setting off a firestorm of online news. None of it is good news for Dr. Makhenvich. The DoctorBase article below provides some good [...]

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Very Good Video

December 7, 2011

Here is a very nice example of an online video from Dr. Marc Wallach. The example is professional but not too “Hollywood”. By that I mean it demonstrates that the Dr. is competent but it is not over the top glitzy. A patient watching this video should feel re-assured that Dr. Wallach is up to [...]

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News from New York: User Reviews

December 2, 2011

I have commented many times in the last few years on how powerful online reviews are becoming. It seems the industry is taking notice. There were at least nine different vendors at the Greater New York show offering some sort of system to monitor and or place online user reviews on various sites. Just in [...]

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Free Speech, User Reviews and another Lawsuit

December 1, 2011

From Dr. Bicuspid (registration required)
A New York dentist is in legal hot water for requiring patients to agree not to post negative comments about her online before she would treat them…A class-action lawsuit filed November 29 in the U.S. District Court for the Southern District of New York claims that a form Stacy Makhnevich, DDS, [...]

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365 Days of Facebook

November 30, 2011

Fans of Social Media make a big deal out of the fact that it is “Free” and it is…kinda”. Facebook is free like a free puppy. Sure the puppy is free but you will have to feed it and take care of it (and clean up after it) forever.
Sesame Communications is offering a wonderful truly [...]

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Webinar Dec 8

November 18, 2011

My next Dental Compare Webinar is scheduled for Thursday Dec 8 at 2:00 pm PST
The Internet will have a more profound effect on the world we live in than any technological
advance of the last century. More than cars, planes, electronics, telecommunications and all the
rest. It will affect our lives in ways we cannot yet even [...]

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The Premature Death of Google+ ?

November 12, 2011

Related to previous post. This article reflects my experience. I am not a lover of Facebook, I am looking for a well designed alternative. Google+ seems to offer that alternative. Yet I never seem to be using it.
The real test of Google’s social network is what people do after they join. As far as anyone [...]

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Google+ Launches Branded Pages

November 12, 2011

I am frustrated trying to use Facebook for business. I like the Google + concept and it seems more useful but so far it cannot compete with Facebook for number of users and daily use.
Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network
via Google+ Launches Branded Pages.

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Protecting Your Online Reputation

November 10, 2011

Great infographic from Mashable
Protecting Your Online Reputation: 4 Things You Need to Know.

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Is Living Social Illegal?

October 24, 2011

The article linked below revisits a worrisome issue. Do state and federal laws against kick backs for referals apply to services like Groupon? Personally I find it a stretch, that has nothing to do with the original intent of the laws. Never the less the issue has been brought up, so be prepared.
With the rise [...]

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More Facebook Activity, Fewer Privacy Concerns?

October 21, 2011

Social Media, especially Facebook, continues to be a hot topic that everybody is interested in but nobody seems to understand completely. The linked article from PC Magazine has some interesting stats. Among them; lots of users (including me by the way) are not pleased with the new features recently added. Heavy users of Facebook are [...]

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